Mortgage leads generation is the process of identifying potential customers and capturing their interest. Mortgage professionals, otherwise called ‘loan officers,’ must embark on a course to generate mortgage leads. That’s if they wish to interact with the people actively looking for a mortgage. As obvious as this may sound, it’s no easy task to master. If it were, every loan officer would be a millionaire. The mortgage industry is very competitive. This makes an effective mortgage leads the lifeblood of your business and one of the prerequisites for success. The marketplace is fast-paced and all ways due to the disruptive effects of technology.
Therefore, adaptability is essential to generating higher mortgage leads. You must be quick to learn and spot new opportunities in the marketplace. This way, you can take advantage of them and master modern approaches to lead generation. But, you might be wondering, “How do I generate mortgage leads through digital marketing?” Of course, the answer is not to refrain from conventional methods like direct mail, partnership-building efforts, and cold calling. However, you do need a new approach to reach the younger generation, most of which live online.
You must master how to optimize your mortgage lead generation efforts to bring customers to you naturally. Here are five proven tactics on how to produce mortgage leads that pay.
5 Ways to Generate Mortgage Leads
1. Content and Mortgage Leads Go Hand-in-Hand
Your website becomes the go-to resource for your prospect when you re as an authority in the mortgage industry. Therefore your first aim is to provide premium, valuable content. The kind of content other sites in the mortgage business will want to link to. Such links improve your website’s ranking and drive traffic to your site. Your second aim is to gain the trust of every first-time visitor. Thirdly you should have an offer that makes visitors want to provide their contact information.
Premium content is the shortcut to all these three. To create premium content, focus on creating:
- Customer Profiles
2. The Gold is in the Niches
Whether it sounds like a cliché or not, it’s an undeniable fact in very competitive markets. Like Seth Godin said, “What is your superpower?” If you have one, you need to show the right people. Those who don’t have a unique selling point need to invest effort and time into developing some. Think along the lines of:
- You specialize in a particular type of borrower or real estate.
- You are more entertaining, informative, or even educational than the competition.
- You are an expert in a specific loan program.
- You have credible insight to offer customers about specific niches in your mortgage business.
3. Get Social
With your premium content in place, you have the green card to make significant contributions to conversations online (social media). The key is to share your content creatively and regularly. Here are some ideas:
- Build a ‘tribe’ of true fans on Facebook.
- Join or create groups on Facebook for mortgage leads.
- Create visual content and share it on Pinterest and Instagram.
- Use YouTube to publish short videos and share these on other networks.
- Use LinkedIn to start relationships for future partnerships.
- Take photos of clients you’ve closed and share on social media.
- Provide credible advice via Twitter and Facebook, not forgetting to link back to your website.
- Use LinkedIn to build a community if commercial lending is your area of expertise.
4. Pursue Potential Local Listings
Your business should be on local business listings. Therefore, list it on all relevant local directories. Remember to ensure the accuracy of all your information and update it regularly. Create a Google My Business account. It is free and has the following benefits.
- Displays your business’s local in Google Maps
- It helps your business pop up in local searches.
- It gives you access to reviews that increase credulity.
5. Purchase Leads
You stand a better chance of reaching qualified leads if you pay for premium refinancing and mortgage leads. These mortgage leads are interested parties who are actively searching for your services. Below are some tips to help make the right decision when buying mortgage leads:
- Take your budget into consideration
- Ask questions and get answers
- Qualify the leads
- Look out for return policies
- Be mindful of customer service