Capturing new mortgage leads is one of the sure ways to ensure you always have a new business and close more sales all year round. Hence, everyone in the mortgage business is interested in pulling this off. However, very few businesses ever accomplish this, and to see any significant returns when it comes to mortgage leads generation from a business website.
The process through tricky isn’t impossible. With the right tips, you can structure your site to deliver mortgage leads without having to worry about cold leads.
You start this process by taking a critical look at your website content. Honesty is key to the success of the whole process. However, we’ll get into the details in a minute. You need to establish your credibility in the mortgage industry by providing high-quality content (if you haven’t done this already) that delivers actual value for your prospects, clients, and other business in the game. To achieve this, you need to look appealing and professional. High-quality content that doesn’t get read is of no value to anyone.
Therefore you need to optimize your site. The aim is to remove any barrier to action completions. Barriers on your website may very well be the reason you can’t get your organic traffic into your pipeline. Nevertheless, it only takes three basic principles to transform your website into a mortgage lead capturing machine.
With these three principles in mind, you can rest assured that the changes made on your site will have a positive impact on the number of mortgage leads you generate from visitors.
Trim the Clutter
This concept isn’t new; neither does it require a lot of explanation. Unnecessary details and poor arrangement of content on your site increase your bounce rate and affect traffic. We won’t dive into the technical details. However, you need to ensure your website follows three rules of thumb.
Find them below:
- Site must be easy to scan
- Avoid busy movements on site
- Position competing calls-to-actions (CTA) on the same page
No single page on your site should be without a specific business purpose. You need to ensure that the content on the page is in total alignment with the page’s purpose for being. Research indicates that it only takes very little to the attention of web users. This is the short attention span, and the newer the visitor, the shorter the attention span.
Obvious and Clear CTAs
A call-to-action commonly known as CTA is any prompt on your site that urges visitors to take a particular action. It may be either a simple button, line of text, or application form. To improve the performance of your CTAs, ensure that they are bold and distinct. They need not be easy to ignore. If a visitor cannot understand the context or intent of your CTA, he or she is not likely to follow it. Therefore select the right colors, placements, sizes, and wordings.
Get Rid of Friction
To achieve the intended goal for your CTA, you need to reduce, if not get rid of frictions that may prevent your mortgage leads from getting into your pipeline. Friction is any cause of slowness or preventive factors to your desired outcomes. Therefore, it provides clear and straightforward actions that do not require a lot of thinking around. Remember, nobody likes to fill the ’21 questions’ form online.
It is important to note that there is no silver bullet when it comes to generating mortgage leads from your website. There is no single measure to an instant turnaround for your entire site; however, the long-term effect of nailing these details, mixed with regular hands-on optimization, will deliver more mortgage leads for your business.