In recent years, the demand for mortgage loans in California has been increasing rapidly as more and more people like moving to The Golden State, aka California. Likewise, it has expanded the market of mortgage leads because many mortgage loan lenders are looking to secure qualified mortgage leads in California. However, one question that leaves every lender confused is how to get mortgage leads in California.
In this blog, we discussed the top 6 strategies of mortgage lead generation in California.
How to build a mortgage leads pipeline?
In today’s modern world, digital and marketing remain top of everything for targeting new prospects and starting a referral program. In addition, some other conventional methods continue to show their effectiveness.
Therefore, putting these best methods into action will help you successfully dominate the mortgage market in California.
1. Content marketing
You can easily convert your mortgage business website into a productive lead generator by taking a few initiatives. You have to follow these steps to ensure lead generation:
- Drive traffic to your website
- Establish trust with visitors
- Make reasonable offers to encourage them to share contact information
All of the above is achievable with quality content on your website. Content comes in various forms, each having a different amount of effectiveness. Most of the time, prospects are attracted to faster and more understandable content. So, here are some types of content that are worth putting in the effort:
- Customer profiles
2. Social media marketing
Social Media giants like Facebook, Twitter, Instagram, etc., have made it easier for brands to promote their products and services. Moreover, social media platforms are a gateway to share your creative content regularly. Follow the given tips to level up your social media marketing:
- Post shorts on YouTube
- Build a community on Facebook
- Use LinkedIn to create groups, find new partnerships, and build new communities.
- Share the visual content you have created on Pinterest and Instagram.
A well-built Facebook page with good reviews and activity will create a fine impression on visitors. Moreover, LinkedIn is an underutilized platform where many realtors, loan officers, investors, developers, etc., from California interact. Therefore, creating a community on LinkedIn will help you generate referral mortgage leads in California.
3. Pay-per-click advertising
If we talk about effectiveness, pay-per-click advertising tops it, but it is also expensive, riskier, and complex. However, if you do it right, your business will prosper within days while securing qualified mortgage leads.
Many social media platforms like Instagram, Facebook, Twitter, etc., offer PPC, but google Ads remains in the first place.
With Google Ads, you can target California-specific keywords and market them on Google. Creating a Google Ad campaign helps you establish a continuous stream of mortgage leads. While if you set it up incorrectly, it will cost you hundreds of dollars.
4. Send mailers
Sending out flyers and mailers that promote your loan offers with prices is a great way to generate mortgage leads.
For this purpose, establish partnerships with realtors and builders in your locality in California. So, you get reliable mortgage leads.
Here are some tips that help you find good mortgage leads:
- Look for realtors that are popular in the local area.
- Introduce yourself to realtors by visiting real estate offices. Ask them to partner up with you to help both parties grow.
- Visit open houses and leave your business cards.
5. Build your website
Building your website for the mortgage lending business is a must. It is one of your most powerful marketing tools, as it will help prospects choose between mortgage lenders.
A website with creative content and easy-to-navigate design is a perfect way to generate mortgage leads.
6. Ask for reviews
Ask your already-existing mortgage leads to write reviews about their mortgage lending experience with your firm. When new prospective customers visit your website or social media profile, the reviews from fellow mortgage lenders will encourage them to sign a deal with you.
The bottom line
In conclusion, different lead generation strategies work together to yield effective results. With a perfect mix of traditional and digital marketing, you can establish a constant flow of mortgage leads. Hence, this explains the answer to “how to get mortgage leads in California?”.